Laying the Groundwork
for CON-X Commercialisation
CLIENT CASE STUDY
The Need:
Validating market fit and readiness for a homegrown field services platform.
Wells Group had developed CON-X, a field services platform delivering strong internal results. But as commercial interest grew, leadership needed to align on its go-to-market potential, internal capability to support scale, and whether the product could meet early market expectations.
The Approach:
Our Stage One engagement focused on discovery and alignment.
Through stakeholder interviews with internal executives, pilot customers, and resellers, we mapped current vs future state expectations.
We identified gaps in pricing, messaging, customer enablement, and internal readiness, culminating in a board-ready view of next-step priorities.
Where we stepped it further:
Embedded Technical Expertise via Flux EaaS
When technical clarity emerged as a roadblock, we brought in a Fractional CTO from our EaaS bench.
They quickly validated the product roadmap, clarified MVP criteria, and guided improvements in integration, reporting, and scalability.
The Impact:
Aligned leadership on shared understanding of CON-X's commercial potential
Prioritised roadmap and product focus for GTM testing
Created confidence to move forward, backed by strategic and technical validation, enabling a strong board-ready summary.
Clear narrative to support internal investment and future commercial steps.
Sometimes you don’t need a full launch plan, just the clarity to take the right next step.
If you’re trying to commercialise a product, service or opportunity whilst still figuring out how to bring structure to what you’ve actually built - we can help with that.