Our team, is your team.
Flux is a fractional B2B strategy and growth advisory firm. We work with NZ CEOs, founders, and leadership teams who need senior commercial expertise — without the overhead of a full-time hire.
We believe evolutionary work happens in the everyday.
And we believe the right strategy isn’t built in isolation.
It’s built in motion.
You’ve seen the playbooks before.
You've probably hired consultants, agencies, and experts, patched together different solutions, and still felt like you're running to stand still.
The pace of change has outrun the old approaches. What worked a year ago is already stale.
And the longer you hold on, the more complex it gets, and the gap between where you are and where you need to be keeps widening.
We’re here to help, with Flux.
Built for those who see change not as an obstacle, but as an opportunity.
We bring adaptive strategic thinking, top-tier fractional expertise, and a business ecosystem approach that helps companies move forward with confidence.
“Our story is rooted in the idea that success is found not in resisting times of flux but in harnessing it.”
- Michael Friedberg, Co-founder | CEO
What makes us different?
We operate as a fractional advisory, embedded in your business, working alongside your leadership team, and structured around your priorities, not ours. And we don't come alone — we bring a network of senior specialists, connected thinking, and on-demand expertise that most NZ businesses can't access any other way. Rigid, expensive strategies and isolated functional thinking can't keep pace with the scale of change. So we work differently — close in, commercially focused, and built to move with you as things shift.
We’re bringing new thinking to the table:
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No one needs more advice. A strategy means nothing without action. A plan is just an idea until it’s in motion. We work where strategy meets execution - turning thinking into doing, ideas into impact.
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Growth compounds when a business can read what's shifting and move before it's forced to. We build strategies that stay useful as conditions change — not a plan you revisit once a year, but a way of working that keeps pace with your reality.
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Growth isn't a department. The best commercial outcomes happen when strategy, sales, marketing, and operations are aligned. That takes the right people, connected thinking, and a system that moves as one — because the gaps between those functions are usually where the problems live.
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Most engagements start too late and stay too narrow. We get in early, work hands-on alongside your team, and keep moving with you — not just when there's a crisis, but when there's an opportunity worth acting on.
Who we are
Flux is a NZ-based fractional B2B advisory firm. We give B2B businesses on-demand access to the senior strategy, GTM, and growth expertise that usually only lives inside high-performing leadership teams. We work as a network of specialists, each bringing deep expertise, sharp thinking, and a bias for action.
Our backgrounds are diverse, but our goal is the same:
to help businesses find commercial momentum and keep it.
Co-founder/CEO
Co-founder/Strategy Director
Community and Programme Lead
Our Collective Intelligence Network
The best solutions don’t live in one person’s head. They come from the right minds working together.
Flux operates as a network of top-tier executives, specialists, fractional executives, and industry leaders - brought in as and when, and where, they’re needed most.
We’re not a traditional consultancy. We don’t believe in excessive overhead or rigid structures. Instead, we work as a connected ecosystem of on-demand expertise, giving businesses access to the right skills at the right time.
Some of Our Top Collaborators
Ray Stanion
Sales Strategy & SalesCoach + CEO Table Ambassador
> LinkedIn
35+ years turning patchy sales into predictable revenue. Ray gets under the skin of B2B sales engines — people, process, pipeline and performance — and resets how they run. From IBM to NZ growth companies, his approach is direct, practical and built on real deals, not theory.
Mark DiSomma
Strategy Director + CEO Table Ambassador
> LinkedIn
Strategy advisor to boards and executive teams at pivotal moments. Mark integrates strategy, culture and narrative to help organisations move fast, stay cohesive and protect commercial advantage. Co-creator of the LASSO Global Expansion System. Based in Wellington, operating across ANZ and beyond.
Nick Burns
Revenue Operations Specialist
> LinkedIn
25+ years scaling businesses from local start-ups to global operations across 10+ countries. From co-founding an $8M ARR venture to growing enterprise revenue from $32M to $49M, he builds international channels, strategic partnerships and commercial teams that actually deliver. Currently operating as fractional executive across ANZ, Asia and North America.
Lee Eglinton
Fractional CEO + CEO Table Ambassador
> LinkedIn
Fractional executive, advisor and coach with deep roots in AI, health tech, SaaS and enterprise technology. Lee works with growth-stage and scaling businesses that need serious executive firepower without the full-time overhead — bringing the kind of pattern recognition that only comes from senior roles at IBM, Telstra NZ and Pingar, and the boardroom perspective of an active NZX director. Whether stepping in as a fractional CEO/COO, advising a CEO through complexity, or coaching the next generation of tech leaders, Lee operates where experience meets momentum.
Paul O’Leary
Strategic Communications and Reputation Management
> LinkedIn
Strategic communications and reputation specialist with agency experience across Auckland, Sydney, London and Wellington. Paul co-founded Pursuit PR, working with global tech brands and NZ early-stage companies, and leads InsurTechNZ, the association connecting insurers and startups through New Zealand's insurance transformation. His sweet spot is where narrative, industry relationships and emerging technology meet.
Neil Movold
AI Systems Lead
> LinkedIn
30+ years looking under the hood of business operations — finding what's broken, what's assumed, and what technology can actually fix. Neil works at the intersection of innovation and strategy, testing emerging tools before they hit the mainstream and shaping them into solutions that land. His current focus is AI and how it challenges the assumptions organisations don't know they're making.
Mark Templeton
Fractional CEO
> LinkedIn
Fractional CEO and board advisor with 30+ years leading NZ technology companies through scale-up, international expansion and strategic exit. Most recently CEO of Aeroqual: turning a loss-making sub-$3m business into a profitable global operation with $22m+ revenue, sold at a high strategic premium in 2025. Mark's lens is commercial, his style is coaching-first, and his track record is in growth-stage tech where strategy, capital discipline and leadership capability have to work as one.
Join Our Expert Network
We are always looking to grow our network of sharp thinkers, operators, and hands-on specialists who thrive in environments that move fast and demand adaptability.
If you bring deep expertise, strategic clarity, and a drive to make an impact, we’d love to connect.