Tectonus: Scaling Growth
Through Clarity and Focus
CLIENT CASE STUDY
The Need:
Shape Momentum to Disciplined Growth
Tectonus had regulatory approval for its DMAX seismic technology and growing market interest - but needed clarity on how to convert that opportunity into disciplined growth.
The leadership needed to decide between manufacturing vs partnering, validate NZ market channels, and build marketing capacity without overextending resources.
Clarify the “manufacture vs partner” path and its capital implications.
Concentrate New Zealand go-to-market activity around high-impact specifiers.
Maintain credibility in regulated markets with consistent messaging.
Build immediate marketing capacity without expanding fixed cost.
The Approach:
Flux combined advisory and fractional capability to create focus and momentum.
Strategy and Structure
Partnered with CEO Carl Beck to clarify growth pathways and define validation tests for each option. Audited digital and marketing systems to identify waste and refocus effort on the most influential NZ specifiers.Get Action in Market
Embedded a Fractional Marketing Lead to operationalise the plan: activate campaigns, refine messaging, manage event-to-pipeline flow, and build a repeatable delivery rhythm.
The Impact:
Clarity, Focus, and Credible Market Momentum
Leadership alignment: on clear growth choices and next-step validation.
Strategic direction defined: clear roadmap across manufacture vs partner scenarios.
Sharper market focus: Marketing gained structure and rhythm, lifting visibility and traction. Specifier-led activity in NZ delivered early relationship wins.
In-market rhythm: event-to-pipeline conversion and content discipline established.
Brand trust reinforced: consistent, credibility-first messaging in regulated sectors.
Capability transfer: Fractional embedded in-house without expanding fixed long-term cost.
Long-Term Business Enablement
Through an integrated advisory + EaaS fractional delivery model, Tectonus built the clarity, focus, and internal capacity to move faster with less time and investment waste, establishing a repeatable system for growth and capital storytelling.
Looking to align fast and act with clear intention?
If you’re trying to commercialise a product, service or opportunity whilst still figuring out how to bring structure to what you’ve actually built - we can help with that.