Michael stepped into day-to-day leadership of the activation — owning the communications calendar, partner activation, team direction, and campaign decision-making. This freed Julie to focus on growth, new commercial opportunities, and the strategic relationships that needed her most.

BPTW has a well-established partner network. The work here was about creating stronger alignment, clearer connection points, and ways of working that were easier to access, replicate, and scale. Before building the activation assets, Flux mapped the full survey customer journey, from first awareness through to completion and beyond, across every touchpoint and asset in the BPTW ecosystem. That mapping surfaced the gaps: where momentum was dropping, where the experience was inconsistent, and where a cleaner pathway could lift conversion and open doors to BPTW's wider offerings. The insights directly shaped what was built, personalised partner landing pages, outreach templates, and activation packs designed around the moments that actually mattered to the customer, not just the ones that were easy to produce.

Two webinars were designed and executed as the commercial anchor of the activation. With over 200 registered across the series, the webinars served as both a retention tool for past participants and a direct acquisition channel reaching new audiences. Flux supported the digital lead on the META campaign running in parallel — contributing to activation creative and CTAs that drove registrations. Audience segmentation created targeted offers and communications, generating fast learnings that were applied in real time.

Asana was implemented as the team's operational backbone. A communications calendar was built covering all audiences — past participants, partners, named accounts, and the broader newsletter database — through to the May 29 close. Templates, folder structures, and naming conventions were established so the team could operate independently after the engagement and carry the systems into the 2026/27 cycle.