For Gisela, momentum is everything. Known for her ability to see the big picture, not just now but 3 horizons ahead, she cuts through complexity, spot patterns others miss, and lead with calm and clarity under pressure. Gisela is the strategic force behind Flux B2B’s high-impact approach to adaptive business growth.

With nearly three decades in the business and multi-disciplinary expertise, she is a rare breed with both strategic and executional skills. She’s led business direction and innovation, complex transformation for global brands, cross sector and both high-growth tech ventures and purpose-driven enterprises. She’s been a trusted strategic partner to notable clients, such as Fonterra, Vodafone, IAG, Porsche, Honda, ASB, BNZ, Trilogy International, AssaAbloy, Fisher Funds, start ups like Micado… and many many more.

Her experience spans agency leadership, brand and digital innovation, organisational change, and cross-functional strategy. From founding her own digital marketing agency to steering marketing automation and e-commerce transformation inside global companies, Gisela’s track record is underpinned by real-world outcomes and business foresight.

As Co-Founder of Flux, she brings that same energy to clients ready to move with purpose. Whether guiding founders through strategic readiness, aligning teams through strategy activation, or designing adaptive operating systems for scale, Gisela works at speed - with people, product, and purpose front and centre.

She’s so much more than a strategist. A business director, an innovator, a futurist leader, builder and momentum-maker. And when you work with her, you feel it.