Your business is performing. But growth still feels harder than it should.
A webinar for B2B CEOs and founders who want to see their growth more clearly and build the confidence to act on what they find.
Webinar • 25th June 2026, Thursday • 12.30 - 1.20 PM
You’ve built something real. Revenue is coming in, the team is capable, and by most measures the business is performing. But there are niggles. Things that should be working better than they are…guestions you keep coming back to without a clear answer.
That’s not a sign something’s wrong. It’s a sign you’re paying attention.
Michael Friedberg and Ray Stanion have spent decades working inside B2B businesses — from IBM to fast-moving NZ growth companies, across sectors and stages. In that time, they’ve seen the same pattern play out repeatedly: the presenting problem is rarely the actual problem. A business thinks it has a sales issue. It turns out the positioning is muddying the message. A CEO thinks the team needs more resource. It turns out the system they’re operating in is working against them.
What we'll share in this session draws directly from 12 months of conversations at The CEO Table — Flux B2B's invite-only quarterly roundtable, run across New Zealand. Over the past year, more than 60 NZ B2B CEOs have sat around that table and talked honestly about what's working, what isn't, and where they feel stuck. The patterns that keep showing up are what Ray and Michael will bring into the room on 26 June.
This webinar is a chance to step back from your own situation, hear what good looks like from the outside, and start asking better questions about your own business.
This is worth your time if...
You're off target…sales isn't performing the way it should
Your teams are busy but no one owns the whole system
Your strategy looks good on paper but isn't translating into execution
Growth is costing more than it used to…for less return
You've made a senior hire and the needle still hasn't moved
You have real ambition and want to build it on something solid
What we’ll cover
Over 35 minutes Ray and Michael will share what they’ve observed across years of working with complex B2B businesses throughout New Zealand — the patterns that show up when growth is working well, and the ones that signal something’s off. Not theory. Real situations, honest observations, and the kind of thinking that helps you see your own business from a different angle.
There’ll be 15 minutes for questions at the end. Bring the ones you haven’t been able to answer yourself.
What we’ll work through
Using three lenses, we work through the mechanics of your growth system live. Not a presentation + a working session. We find where the friction is, name it clearly, and connect it to decisions you can make now.
01 The Market Team
Sales, marketing, and customer success as one system, OR three teams doing separate things. Which one you have determines what's possible.
02 People Before Process
The right roles and the right judgement in the right places. Where you have gaps and whether capacity or capability is the real issue.
03 Adaptive Execution
Growth plans that don't learn become a liability. We look at whether your system adjusts or just repeats the same play and hopes.
Your Facilitators
30+ years across IBM, high-growth tech, and fractional executive roles, contributing to more than $500m in client growth. Sees how all the moving parts connect, helping leadership teams move with confidence and pace.
Michael Friedberg
Co-founder & CEO, FluxB2B.
35+ years fixing sales engines in B2B product, services, and technology businesses, from IBM to fast-moving NZ growth companies. Gets under the skin of what's really happening in the pipeline, and works alongside leaders to reset how things run.
Ray Stanion
B2B Sales Specialist, FluxB2B
Who is this for?
CEOs and founders of established B2B companies who are doing well but sense there’s more available — and want a clearer picture of where it is. You don’t need to have a crisis to find this useful. You just need to be the kind of leader who knows the difference between being busy and progressing.
This session is online and open to leaders anywhere in New Zealand.
Webinar • 25th June 2026, Thursday • 12.30 - 1.20 PM
Bring your team.
Live online
A few questions
Do I need to prepare anything? No. Come as you are. If there’s a specific challenge you’ve been sitting with, bring it to the Q&A — but there’s no pre-work required.
Whose running it? Michael Friedberg and Ray Stanion from Flux B2B. Between them they’ve worked in and around B2B growth for over 60 years — across product, services, technology, and leadership roles throughout New Zealand.
Is this relevant if my business is outside Auckland? The session is online and designed for B2B leaders across New Zealand. The challenges we’ll cover show up in Tauranga and Timaru as much as they do in Wellington or Auckland.
What if I can’t make it live? Register, and we’ll send you the highlights, but you’ll need to be there for the live experience, especially the Q and A.