Turning Local Excellence into National Leadership
CLIENT CASE STUDY
Scaling smart: more reach, more impact, same human-first tech.
Nodero, a trusted provider of human-centric technology solutions for sectors like local government, agriculture, higher education, and healthcare, had firmly established itself in New Zealand's Manawatū region.
With a solid client base and success in the region, Nodero aimed to scale its impact nationally and internationally. To achieve this, they recognised the need to shift their growth from referral-based to actively marketing their services, build market authority with broader audiences, and scale internal capabilities to create sustainable growth systems.
The Shift:
Expanding from Trusted Partner
to Market Leader
Nodero's existing success has been built on strong local and regional impact from its technical excellence and strong client relationships within their regional market. However to compete in a larger national sectors they needed:
A clear differentiated value proposition aligned with business objectives.
Increased visibility and authority in national markets.
A structured approach to market and engagement beyond referrals.
Internal capability uplift to support ongoing growth initiatives.
We needed to start by gathering the relevant strategic insights that would help articulate their value to wider audiences effectively and define strong differentiators that would position them competitively in wider target sectors.
Through a business-first approach this shift was addressed through a connected business strategy, not isolated marketing activities.
The Challenge:
Differentiating in a Competitive Landscape
The tech services sector is fiercely competitive, with many players vying for attention. While Nodero had a track record of delivering exceptional solutions, its messaging struggled to stand out.
The team needed a powerful narrative, brand authority, and cohesive marketing strategy while balancing client priorities and navigating economic headwinds.
Rather than rushing to external marketing efforts, we first focused on building internal alignment and an authentic value proposition grounded in market and customer insight. This inside-out approach laid the foundation for company-wide buy-in and sustainable growth. We weren’t there just to give Nodero a new look. We partnered to support the build of a strategic framework, a sustainable growth system and market approach that would resonate across their business, ensuring long-term success - whilst simultaneously getting their team the knowledge and marketing skills they needed.
This included:
From Insight to Impact. Crafting a Scalable Marketing System
The Approach:
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Customer and stakeholder interviews, in-depth analysis, and competitive market scan to identify Nodero's differentiators and success stories.
Collaborated with leadership to co-create unique value-based messaging grounded in client perceptions, value drivers and genuine strengths.
Mark shared, "Understanding our value through our clients’ perspectives was eye-opening. It gave us the confidence to tell our story authentically."
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Co-creation workshops with Nodero’s leadership team to craft and refine a clear, powerful value proposition that resonated across their broader target sectors and better reflected their unique offering and genuine approach.
Plus, supported the development and upgrade of key brand assets and a refined tone of voice ensured ongoing consistency.
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Onboarded a Fractional CMO to drive strategic initiatives, built strategic frameworks, then transitioned to a Fractional Marketing Manager to establish operating rhythm and execution support.
Conducted alignment workshops to align leadership and teams on messaging and sector-specific strategies.
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Refreshed Nodero’s digital presence to reflect their redefined positioning.
Amplified their online visibility, including strategic LinkedIn thought leadership strategy, activating wider sector visibility and kick-starting engagement.
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Activated event sponsorships and collaborative relationships with key partners enabling Nodero to raise its market presence and showcase its expertise, engaging directly with potential clients in the public sector.
Through our business-first partnership, Nodero achieved:
Strategic Market Positioning
Nodero’s team embraced a market-first approach, enabling their team to confidently tell their story and engage clients with greater clarity. This shift allowed them to position themselves as thought leaders and market influencers.Amplified Digital Presence
The revamped website became a cornerstone for outreach, effectively showcasing expertise and attracting interest from target sectors.Market Visibility
Collaborations with key partners and other initiatives elevated Nodero’s unique IP and reputational brand value, opening doors to new sectors and audiences.Activated Engagement
Through clear messaging and digital marketing efforts, Nodero achieved increased engagement , fostering stronger relationships with existing and broader prospect clients.
Driving Market Authority, Positioned to Scale.
The Impact:
Key Outcomes
Nodero now has a compelling value proposition that resonates nationally and scales authentically.
Stronger Market Authority
New Business Opportunities
Expanded partnerships and a refined digital presence created tangible growth avenues.
Sustainable Marketing Framework to Drive Growth
Internal capabilities were developed to ensure long-term marketing resilience and capability amongst their team.
“This team brought the right expertise at the right time. We realised that excellent delivery alone isn’t enough for growth – we needed to ensure people knew who we are and why we matter.
They gave us clarity on what was needed and built our internal capabilities. Their strategic
approach was a game-changer for us."
- Mark Easton, CEO, Nodero
Looking to build a scalable, business-first strategy?
Flux can help businesses refine their positioning, align commercial functions, and create sustainable growth through adaptive strategies. If you need a partner who understands the full business ecosystem, let’s talk.